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Latest Articles
Mortlake Muster Website
Mortlake, in South West Victoria, will celebrate the Australia Day weekend with a true blue Aussie show featuring locals of the two and four legged variety. The biennial Mortlake Muster brings together the community in a celebration all that is rural Australia to raise funds for local emergency services organisations. The event has grown steadily over the years and the committee decided it was high time for a website to promote the Mortlake Muster. I created a basic informational site that heavily features photographs from previous events. Keep an eye out for more photos from this year’s event! This type of marketing material (after all, that’s what a website is!) is ideal as it can be updated over time with news, pictures, contact details and details of upcoming events. It’s quite acceptable to start simple. With a framework such as WordPress, more complexity such as calendars, online ticket sales, and so on can be added as and when the need arises. If you’re at a loose end this Australia Day weekend, take a trip to Mortlake and enjoy the... read moreShowerline website launch
My latest website design project went live recently. It is an informational site for a local Geelong company, Showerline Industries. Showerline supplies freestanding baths, shower bases and shower screens to the wholesale market from their manufacturing facility in North Geelong. Showerline wanted to update their existing site to showcase their product range in a fresh way, putting particular emphasis on their Australian made credentials and commitment to environmental sustainability. The redesigned site has a clean design with beautiful, fresh colours that compliment the Showerline logo. A full screen background image has been utilised reflecting the company’s environmental awareness. The site showcases Showerline’s entire product range in an easy to navigate way with a feature image and description of each product as well as an image gallery. The product pages also include technical drawings for each variation available. I migrated Showerline’s website to WordPress as I find this is the most client friendly option. It gives companies the opportunity to manage their own content with minimal training, thus saving time and money in website maintenance. WordPress is also a very flexible option from a designers point of view. Win-win! Congratulations on the launch of your new website, Showerline... read more
How to use an email newsletter to reach your clients
Keeping in touch with your existing and potential clients is an important part of business. However it can be time consuming and expensive to reach everyone regularly. An email newsletter is a fantastic option for communicating with your customer base. Web applications make creating and sending email newsletters a flexible choice. Apps offer template layouts for your newsletters, they can pull content or extracts from your blog posts and can include links to your website. Become the expert If you haven’t thought about sending regular newsletters consider this. A well put together, regular newsletter can brand you as an expert in your field. You are the one your customer sees providing the information. A newsletter can help build a relationship and trust with your potential clients. It can hold the attention of your current clients. By regularly supplying useful information to your clients inbox you remain at the forefront of their mind. Where to get newsletter content So where can you get content for your newsletter? Most likely, you already have plenty of information on hand. Existing content can be repurposed, such as blog post extracts mentioned above. My previous post on content marketing has some more ideas on where you can find content for your newsletters. Newsletters are a great tool for providing special offers to your clients. These can be subscriber only offers, or news of a company-wide promotion. When to send a newsletter How often you send a newsletter depends on a number of factors: how regularly do you have newsworthy information what frequency do your clients prefer Weekly or monthly seem to work quite well. Any more... read more
We create happy customers
Leanne provided me with in depth feedback on one of the websites I look after. Solid advice, detailed report and proposal. It took me two seconds to decide that Leanne was the professional I needed to do this task
Steve Gray
In a nutshell – Leanne makes life easier! So many professionals offer over engineered systems with more functionality than adds value, but Leanne took time to understand from the user perspective, and she got it just right.
Jenny PerksWhat can I say??? You have done an outstanding job for us and I know it has not been an easy one. I knew you were the right person for the job. You certainly do think out side the square.
Phillip Royce
WOW…Leanne thanks for all your hard work (and your patience!!) Great promotion of our new website and a fantastic review of our company’s profile. We are so happy and grateful for your vision and professionalism