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Increase control
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Latest Articles
New website design
The committee from St Anthony’s Debutante Balls, a major fundraiser for a local primary school, were looking to increase the awareness of their events in the local community. We worked with the committee to create a simple website that provides basic information and showcases the professionalism of their balls. Congratulations to the St Anthony’s Lara Debutante Balls committee on the launch of your new... read more6 questions to ask before starting a business blog
You’re thinking starting a business blog would be a good way to connect with your market and build a community around your product or service. You’ve read about the advantages of having a blog for business. Where to next? 1. Who is your reader? Before you start a business blog it is critical to know who your readers will be; not in the individual sense, but in the same way as you know who your ideal customers are. This will help you find the correct “voice” for your writing, as well as help you determine what type of content you should add to your blog. A unique voice will help you stand out from the crowd. 2. What do they want to know? Once you’ve determined who your readers are it is easier to determine what it is they want to know. While people visit blogs for a myriad of reasons, they will generally visit a small business blog to find information or a solution to some sort of problem. This solution should be linked to a product or service you sell to enable you to naturally generate leads from your content. 3. What do you have to tell them? Providing helpful information in an interesting manner consistently is possibly the number one way to keep people coming back to your blog. In time, you will be able to build trust and authority with these readers, generating business through sharing your knowledge. Make a list of your areas of expertise and start writing blog posts that inform and/or solve problems from there. Think about how you would break your information up... read moreDo I need a blog for my small business?
A blog can be a helpful addition to your small business website. If you’re searching for a way to reach your customers and keep them informed, a blog might be the answer. Nearly every business has useful information and opinions about their product, service and market that can be shared with their market via a blog. What can a blog do for my small business? 1. Act as a home base for your shareable content A blog can act as a home base for your shareable content. While it might seem easier to just write a post on Facebook and share it to Twitter from there (for example) keep in mind that you ultimately have no control over these platforms. If they are the home base for your content and for whatever reason your account is disabled or the rules of the platform change, you might be left with nothing. A blog is a central point from which information can easily be shared, linked back to and repurposed. 2. Build relationships & authority within your niche A well written, useful, informative blog can help build relationships and authority within your niche. By consistently engaging with readers and providing good content, people will come to see you as a trusted resource – hopefully, one they would love to do business with! 3. Control the conversation about your brand We all want people to talk about our brand, and we want them to say good things. A blog can be a place where you can acknowledge your evangelists and direct the conversation. If the discussion goes awry because of something you did, didn’t do or you’ve attracted... read moreWe create happy customers
Leanne provided me with in depth feedback on one of the websites I look after. Solid advice, detailed report and proposal. It took me two seconds to decide that Leanne was the professional I needed to do this task
Steve Gray
In a nutshell – Leanne makes life easier! So many professionals offer over engineered systems with more functionality than adds value, but Leanne took time to understand from the user perspective, and she got it just right.
Jenny PerksWhat can I say??? You have done an outstanding job for us and I know it has not been an easy one. I knew you were the right person for the job. You certainly do think out side the square.
Phillip Royce
WOW…Leanne thanks for all your hard work (and your patience!!) Great promotion of our new website and a fantastic review of our company’s profile. We are so happy and grateful for your vision and professionalism