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Latest Articles
How is a website created?
You’ve decided it’s time to update (or create) your website. Congratulations on taking this step into the online world. So now what happens? As you probably know, it’s more than a quick chat with a designer or sitting yourself down with the laptop one night to knock something up. If you’re thinking of having your website created or updated (or doing it yourself) there’s a number of steps that should be carried out ensure the end product is functional and meets your goals (you do have goals for your website, right?). Of course, every project is different so the steps will vary slightly from project to project. But there’s there’s a basic structure they will have in common. Generally there will lots of discussion about goals and requirements, quite a bit of research on the part of the designer, various design iterations and reviews, artwork production, coding and testing. The infographic below is a great visualisation of the process (click on the image to view/download a pdf version). Ultimately, it’s about working closely with your designer and keeping the lines of communication open. It’s going to take time and needs considered decisions to be made. However, by following this basic process (even loosely), you’ll end up with a website that meets the goals of both you and your customers. If you’d like to learn more about getting your business online, I’d love to help! Check my contact page for how to get in touch, or connect... read more
What is content marketing?
One of the more popular phrases when it comes to the online presence of businesses lately is content marketing. “You should focus on content marketing”; “Content marketing is the best way to increase your exposure”; “How to create epic content marketing” and variations of the theme are all over the place. All very well, but what is content marketing? First ask, “What is content?” Perhaps firstly we should think about what “content” is. Content is information. Blog posts, news, photos, presentations, infographics and so on are all content. There’s plenty of it around. Useful content is something that someone is interested in consuming. Someone that is in your market. So what is content marketing then? The key is to produce useful content and present it to your market in an interesting, accessible way all the while keeping your marketing goals in mind. Content marketing falls under that beast called internet marketing. Ugh. Dodgy brothers, right? Well, yes and no. Unfortunately there is no shortage of scammers that will willingly take your dollars in the name of internet marketing. But on the other hand, it is a legitimate and effective form of marketing. The key is to produce useful content and present it to your market in an interesting, accessible way all the while keeping your marketing goals in mind. Why would I bother? The internet gives everyone a voice. It gives your competitors a voice. It gives you a cost-effective way to reach a potentially unlimited number of customers. But you need to be in it to win it, so to speak. Simply having a website isn’t enough. Search... read more
Should I hire a cheap virtual assistant?
Today I read a newspaper story about one man’s experience hiring off-shore virtual assistants. It wasn’t pretty. A virtual assistant is supposed to save you time and give you peace of mind that your business is being properly taken care of. Instead, this man found himself spending mental energy sifting through his workload to find the most mundane work that he felt he could pass on, because his VA had demonstrated that was all he could be trusted with. He wasted money by prepaying for a service that didn’t deliver. Ouch! So what went wrong? This man fell for the much hyped message that a $7/hour VA from India (for example) would be the answer to all his prayers. He also failed to do some basic due diligence. The unfortunate thing is a virtual assistant can be a great benefit to you and your business. Your virtual assistant can handle items that are unpleasant or difficult for you, or things that you don’t have the expertise to do yourself. Finding the right VA Finding the right VA for you can (and should) take a little research: do they have experience in the tasks you’re seeking assistance with do they have the tools and resources to do the job correctly do they understand you and your business what are their contract arrangements and payment terms are they a good fit for your working style You could ask for references or initially hire a VA for a smaller, easier job to determine these issues. No matter how attractive that $7/hour rate seems, you should consider if language is going to be... read more
We create happy customers
Leanne provided me with in depth feedback on one of the websites I look after. Solid advice, detailed report and proposal. It took me two seconds to decide that Leanne was the professional I needed to do this task
Steve Gray
In a nutshell – Leanne makes life easier! So many professionals offer over engineered systems with more functionality than adds value, but Leanne took time to understand from the user perspective, and she got it just right.
Jenny PerksWhat can I say??? You have done an outstanding job for us and I know it has not been an easy one. I knew you were the right person for the job. You certainly do think out side the square.
Phillip Royce
WOW…Leanne thanks for all your hard work (and your patience!!) Great promotion of our new website and a fantastic review of our company’s profile. We are so happy and grateful for your vision and professionalism