Leanne Nelson+ by | Apr 8, 2015 | Content marketing, Customer Relationship Management
Email marketing is popping up in business conversations everywhere. And with good reason. Keeping in touch with your existing and potential clients is an important part of generating leads and marketing a small business. However it can be time consuming and expensive to reach everyone regularly. As business owners, we are all busy being pulled in a hundred directions at once, so the regular keeping in touch and lead nurturing can fall through the cracks. Not giving this part of your business regular attention can result in an up and down cycle – take time out of the core business to generate leads, then put the lead generation aside to work on the business while the leads drop off. Not only is it a frustrating way to work, it’s inefficient. Email Marketing is Effective The good news is email marketing can smooth out the bumps. 73% of Australian marketers rated email newsletters as an effective marketing tactic, compared to 66% for in person events (ref: ADMA http://www.adma.com.au/). Put that statistic together with the low cost of email marketing and it becomes a very attractive option. As part of your marketing strategy, email marketing campaigns can be set up to do much of hard work without you having to sacrifice time from your core role. Email Marketing is Efficient Email marketing is a form of marketing automation. It is the sending marketing communications to prospects and existing customers via email, much the same as direct mail only easier. It can take the form of regular email newsletters, blog posts send by email, autoresponder series that nurture a prospect or special offers...
