Guest Post+ by | Feb 12, 2015 | Content marketing, Tools, Tips & Resources
Email marketing campaigns have been the backbone of companies large and small for years, and the process remained mostly unchanged. With the creation and accessibility of marketing automation, large and small businesses are choosing to create email campaigns in a whole new way. The power to create finely-targeted and tailored email campaigns now rests in a skilful marketer’s grasp. Not sure you want to switch to marketing automation? Here are the five major perks you’ll be missing out on. 1. Cuts down on time One of the biggest complaints about email marketing is that someone needs to take the time out to do it. Most small businesses have a limited staff, and their time is often stretched between plenty of equally important tasks. Marketing automation can be done and scheduled at the beginning of the week and not touched again until the following week. You can plan out your campaigns in advance and spend the rest of the week focusing on other marketing efforts, such as social media outreach, blogging and webinars. 2. Reach any person anywhere at any time Many businesses have clients all over the world, and it is difficult to reach out to an audience that is active when you are not at work or awake when you are asleep. During the day, most working professionals, teenagers and children have few opportunities to check their personal email accounts and be able to click through to your website. Now you can schedule your email blasts to hit their accounts when they are most active in the evening. You do not have to remember to send them email...
